Report from China: update your marketing strategies for EB-5 projects

Never Lose Your Focus!

In recent weeks, we have received many emails from China in regarding to the SEC's oversight on EB-5 regional center program.  It is not surprisingly to see that EB-5 program is still considered "high risk", especially when both US and Chinese media have a negative attitude towards EB-5 program. Though Chinese investors have been showing strong interest in EB-5 investment program, the majority of EB-5 brokers (including some of the largest emigration companies) are also seeking substitute programs, such as real estate investment program in Cyprus and Greece, citizenship program in St. Kitts, and other immigration programs in European countries. We found that the top 5 emigration agencies in China are all involved in promoting Cyprus real estate investment program along with other international programs.  Because of recent EB-5 lawsuits, many smaller emigration agencies are totally dropping the EB-5 promotion due to risk concerns. In such a competitive marketplace with over two dozens of large and small EB-5 projects available for investors to choose, developing effective marketing strategies must be addressed if you are serious about capturing EB-5 capital in a more efficient way.

When you are to develop a market entry strategy, specifically for Chinese investors market, make sure you consider the following factors:

• What are your specific goals and expectations with the market and the emigration agents you work with?
• Is my project offering good enough to stand out and attract attention from both emigration agents and potential investors?
• How many emigration agents are there that would promote your project?
• How many investment subscriptions should be sold weekly or monthly in order to meet your goals?
• What are the specific demographics you should focus on, large cities or 2nd tier areas?
• What can you offer that will be a more attractive and safer deal to both emigration agents and potential investors?
• How is your project specifically marketed to emigration agents and investors?
• Do your emigration agents have enough resources to execute your project promotion effectively?
• What can you expect when your agents become slow and/or inactive and how do you react to the situation?

While these are general questions to consider in working in the investors market, it is ultimately your own responsibility to analyze and monitor the project promotion and sales. You shall never lose focus of your short term and long term goals and find ways that can actually put your project sales on fast track.  To make your project offering to be sold and raise the needed capital in a much more cost efficient and effective way is your ultimate goal with EB-5 program.  

Contact us today to learn how we can supercharge your capital raise process in China at 217-899-6661, email: info@ArtisanBusinessGroup.com, or join us at our Phoenix EB-5 Finance Seminar on March 5, 2013.