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Dunkin’ Donuts Apologizes For ‘Racist’ Blackface Ad

Tuesday, 3 September 2013

Popular donut chain Dunkin’ Donuts recently came under fire for an advertisement that was released in Thailand, featuring a woman in blackface makeup sporting bright pink lips, a beehive hairdo, and holding a half eaten chocolate donut. Dunkin’ Donuts, which touted its latest charcoal donut line, was harshly criticized for its “bizarre and racist” campaign by the Human Rights Watch (HRW), one of the world’s leading independent organizations dedicated to defending and protecting human rights.  Now due to pressure from the HRW — and thousands of consumers — the donut makers have issued an apology for their lack of sensitivity, according to the New York Daily News.
When Dunkin’ Donut’s charcoal ad premiered in mid-August, it created a whirlwind of controversy because it was so reminiscent of America’s stereotypical and controversial blackface minstrel caricatures (pictured below).

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