EB-5 Marketing: Cultural Issues "How Can I Help You?"

Many times when I spoke to Chinese migration agents about their experiences of interacting with EB-5 regional center executives, one thing keeps coming up is the cultural issues which have not drawn much attention to American executives who are marketing their investment projects to Chinese.  For instance, when a RC executive calls me, often he would ask "How can I help you?" or "How can I help your investors?" - these are the questions I dislike the most - neither do the migration agents!  To the Chinese, the investors are the people that assist the RC in securing investment fund, they think that they are actually helping the Regional Centers, not the other way around. As an EB-5 RC executive, you think that you are offering a good project to the investors and help them secure a green card; but to the Chinese, it is not that simple.  There's definitely a cultural gap on the communication. When you ask such questions, you may turn Chinese migration agents or investors away.  When marketing EB-5 projects in China, cultural concerns should also be taken into consideration.(Brian SU)