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John Li Presents EB-5 Online Marketing towards Chinese Investors

Sunday, 6 February 2011

Mr. John Li, Managing Director of EB5Supermarket.com, will be again presenting his expertise at Las Vegas EB-5 Conference Feb 20, 2011.


On January 25, John Li was a featured speaker at a one-day seminar entitled “Alternative Capital: EB-5 Opportunity, a New Frontier for Financial Industry” hosted by Artisan Business Group, Inc.  John Li’s talk at the New York-hosted seminar featured tips and tricks on how to use online tools to attract Chinese investors. These EB-5 seminars are focused on providing current, helpful information to everyone from investment bankers to financial advisors and attorneys who are seeking out solutions regarding investor trends and the changing nature of EB-5 marketing, especially as it pertains to attracting immigrant investors. This very successful seminar maxed out its registration limit, bringing in almost fifty individuals from Chinese companies, international firms, and US investment companies. John Li was recognized for his work through Systemtek Technologies, which is a US Department of Commerce-approved Chinese business service provider. John Li also manages EB5Supermarket.com, which functions as a direct connection between EB-5 project principals, clients, and interested investors around the world. It is largest and centralized EB-5 informative website in China.
His talk at the seminar, Utilizing Chinese Online Tools to Attract Chinese EB5 Investors, provided solutions towards reaching Chinese investors directly. It opened by impressing upon the audience just how quickly and tremendously the Chinese internet-user population has exploded in even just the last three years. More specifically, China’s internet users now total over 450 million, and have surpassed the American total population since 2009.
Furthermore, it should be noted that only one in four Chinese are using the internet right now. If China’s internet usage frequency reaches the same percentage as that of the US, China will boast fully 1 billion internet users. China is definitely a strong target market for American companies right now.
Bar graph illustration of China's web growth
A slide from John Li's presentation, illustrating the rapid expansion of China's internet community (population in millions).

John Li’s talk continued with a case study analysis which showed that a website that is poorly optimized for a global market will suffer in terms of search engine ratings. Further cases explored other common website issues, such as poorly translated web content. Ultimately, Li showed how giving your website Chinese Localization (which is not just translation of a site, but the process of making it thoroughly relevant to the users it seeks to connect with), hosting it properly, and making sure that it complies with the principles of good SEO can significantly boost traffic flow.  Melding good design with cultural sensitivity makes a big difference in the marketing of your website, and EB5Supermarket.com specializes in providing professional, cost-effective ways to help you start marketing in China using your existing online resources.

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